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Sustainable Rotterdam

The city is re-inventing itself

Clever use of space

Sunday, August 06, 2006

This ad for Nokia 3250 has been placed at the Binnenwegplein, known for being an over-branded space with a giant 3D soda can from a snack kiosk, and large promotions of an electronics retailer. In this case, the large surface used to display a message converses with a non-intrusive and minimal design. Additionally, the figure of a street music performer hanging of the wall, provides a sympathetic reaction to the ones spotting it. The line reads "A new turn in music" Certainly it enhances conversation; "have you seen this man hanging at the Binnenwegplein?" It would be great to have more advertisement of this kind, instead of the usual urban spam.

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posted by Oriol P., 2:03 PM


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