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Sustainable Rotterdam

The city is re-inventing itself

Branding the Urban Landscape

Friday, July 07, 2006

From MIT Branding the Urban Landscape forum:

"As brands compete for attention in an environment saturated with advertising, some companies are taking to the streets, placing ads in unlikely and attention-grabbing locations, deploying mobile technologies to annotate the urban landscape, aiming to create marketing that doesn't look or feel like advertising. At the same time, activist groups are exploiting the same technologies to deliver their own messages about city life. How effective are these alternative approaches to branding? How are city-dwellers responding to the transformation of their neighborhoods into branded environments? What forms of branding and marketing will shape urban life in the future?"

Listen the audio recording (ram) with guest peakers Jon Cropper, Thomas V. Ryan, Jesse Shapins, and Henry Jenkins.

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posted by Oriol P., 7:58 PM


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