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Sustainable Rotterdam

The city is re-inventing itself

Branding Amsterdam

Wednesday, June 28, 2006

Amsterdam is catching up with the word-of-mouth (WOM) marketing wave. A campaign was launched last year based in a highly recognizable logo that reads "I amsterdam", clearly aiming to build up attachment to city values amongst its citizens. The red and white logo can be found in billboards and free-postcards around the city. During a recent visit, we spotted this 3D logo (some 30m long) at the Museumplein. This marketing element becomes part of urban landscape and invites visitors to interact by climing it, and take pictures of it. Can you imagine how many tourists may go back home with their own-created perfect postcard of I amsterdam? Tourists become city marketers by telling their stories of the trip and supporting it with graphic material as good as if it was created by an advertisement agency. Well done!

Read the previous post: City Branding

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posted by Oriol P., 9:55 PM


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