Sustainable Rotterdam

As follower of Seth Godin work, I'm currently reading the compilation of columns and blog posts at his latest book Small is the New Big. So today, during lunch time, I was reading the post titled Enthusiast (the original blog post is entitled "Are you an enthusiast?") and I have to say that I saw myself reflected there. I felt that at last someone understood me!

The following paragraph reflects the essence of Seth's message:

Enthusiasts are ENTHUSIASTIC! This means we want to spread the word. It means we want other people to "get it" as well. We want the organizations we buy from to be one of us, to care as much as we do about the experience and the products and the process. We want our friends and fans not just to buy us a stick-shift warmer for the Ferrari, but to research it first, to compare the different warmers, to understand the trade-offs and make the same (obvious) choice that we would.

I don't know if I can be entitled as enthusiast, but one thing is for sure; I'm eager to let others know and get excited as I get with any new discovery. That's why sustainablerotterdam.com exists; to let everyone know about it.

So, are you also an enthusiast? If so, what does it take for you to be enthusiast?