Sustainable Rotterdam

The largest sustainable product design fair is held annually at Tokyo's Big Sight. In a country like Japan with high density of population, limited natural resources and land; sustainability is a strategic need rather than collection of add-on policies. Japanese society is aware of that fact and this is visible in everyday live; from street campaigns to human powered electronics.

Ecoproducts is a good manifestation of Japanese response to sustainable solutions, showcasing the latest developments from large companies, SME's, NGO's, and intergovernmental organizations. Since I had the opportunity to attend the EcoDesign 2006 Asia Pacific Symposium organized by the Union of Ecodesigners, I decided to check the "eco-style fair".

What an experience! More than five hundred organizations developing sustainable products and services under the same roof showcasing electric and fuel cell vehicles, bamboo applications, energy efficient electronics, clothing, and housing amongst others. In addition to product demonstrations the fair is a good platform for educational proposes; school kids are eager to take quiz, answer questionnaires, and attend educational presentations in exchange for freebies.

Since an image it is worth than thousand words, check the 97 images at the Flickr Set

Are you aware of similar Ecoproducts fairs? Let us know by leaving a comment.

For updates check the Ecoproducts 2007 Blog